UTM Link Builder
#1 UTM URL Builder with most features,
Once you try it, you won't be able to use other UTM builders.
Website URL
Campaign ID
Campaign Name
Campaign Source
Campaign Medium
Campaign Term
Campaign Content
Generated UTM Link
Enter a URL and parameters to generate your UTM link
Unique Features of our UTM Builder
Discover what makes our UTM builder different from others. Features you will not find anywhere else.
Smart Paste with Auto-Fill
Paste any UTM link and watch it auto-populate all parameter fields instantly. No manual entry needed.
Colorful UTM Tags
Beautiful color-coded parameter display makes it easy to identify UTM tags at a glance.
Edit URLs Instantly
Switch to edit mode and modify any generated URL in real-time. Changes are preserved until you update parameters.
Built-in URL Shortener
One-click URL shortening with automatic caching. Shortened URLs are saved in history for quick access.
History + Edit
Session-based history stores your last 5 links. Click edit to reload any link with all parameters intact.
Export Links
Export all your generated links to CSV with one click. Includes full URL, shortened URL, and all parameters.
What are UTM Parameters? and How to use them?
Learn how UTM parameters help you track marketing campaigns and measure ROI accurately.
What are UTM Parameters?
UTM parameters are simple text tags added to URLs that help you track where your website traffic is coming from. When someone clicks a UTM-tagged link, the parameters are sent to your analytics tool (like Google Analytics), allowing you to attribute conversions and measure campaign performance accurately.
Example: https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
The 6 UTM Parameters Explained
utm_idCampaign ID
A unique identifier for your campaign. Used by some analytics platforms to group related campaigns.
Examples:
summer_2024, promo_12345
utm_sourceCampaign Source
The referrer or source where your traffic originates (e.g., search engine, social platform, website).
Examples:
google, facebook, newsletter, tiktok
utm_mediumCampaign Medium
The marketing medium or channel through which users reach your site.
Examples:
cpc, banner, email, social, organic
utm_campaignCampaign Name
The specific product, promo code, or slogan that identifies your promotion.
Examples:
spring_sale, product_launch, buy_now
utm_termCampaign Term
Search terms or keywords for paid search campaigns. Used for A/B testing different keywords.
Examples:
running+shoes, red+sneakers, sale+shoes
utm_contentCampaign Content
Used to differentiate similar ads or links within the same campaign. Great for A/B testing.
Examples:
sidebar_link, text_link, image_ad
Want to learn more about UTM parameters, tracking traffic and conversions?
Read our complete guide to UTM parameters here
Frequently Asked Questions
Common questions about the UTM link builder and UTM parameters.
What are UTM parameters?
UTM parameters are tags added to URLs to track marketing campaign performance in analytics tools like Google Analytics. They help you identify where your traffic is coming from and how users interact with your content.
Why should I use UTM links?
UTM links allow you to accurately track which marketing channels, campaigns, and content are driving traffic to your website. This data helps you optimize your marketing spend, understand user behavior, and improve your overall ROI.
Which UTM parameters are required?
While no UTM parameters are technically required, Google recommends using at least three: utm_source (where traffic comes from), utm_medium (marketing medium), and utm_campaign (specific campaign name). The optional parameters are utm_term and utm_content.
How do I track UTM links in Analytics?
Once users click your UTM links, the parameters are automatically captured by analytics tools like Google Analytics 4. Navigate to Acquisition > Traffic Acquisition to see your UTM-tagged traffic data filtered by source, medium, and campaign.
Can I use UTM links for social media?
Yes! UTM links are perfect for social media marketing. Use them to track which platforms (Facebook, Instagram, X/Twitter, LinkedIn) and content types (posts, stories, ads) are driving the most traffic to your website.
Is this tool free?
Yes, this UTM link builder is completely free to use with no signup required. Generate unlimited trackable links for all your marketing campaigns.